Samsung believes that the curved display technology will provide with a more immersive life like entertainment experience with wide viewing angles. To make up for the scarcity of 4K content, these Televisions incorporate technology which can scale lower resolution source to UHD clarity.
Commenting on the launch of the new product, Samsung India Deputy Managing Director R Zutshi said, “This technology should get adopted, we feel very strong. It’s a global trend .People are now looking at much and much better picture quality and immersive nature of the TV, which we do not have till now.” Optimistic about a good response from the market, he said: “We are looking forward this year for World Soccer Cup. Soccer game on a curve Tv would have an amazing experience. We would have a dramatic sales growth.”
The range of Televisions will support HEVC, HDMI 2.0, MHL 3.0 and HDCP 2.2. Other features include Samsung Multi Link (Dual) which allows you to transform your TV into two screens, enhanced Samsung Hub, option to quickly switch to favourite channels, smoother navigation thanks to quad core processor and lesser power on time.